Monday 9 July 2012

Make Your Own Unique Brand Name through Military Challenge Coins


Military Challenge Coins are also called commander’s coins, unit’s coins, honor coins, achievement coins, award coins and many more. These name really suite this kind of coins because all of them are related to military routine work. They are small medals which usually commander of a unit presents to its workers. They are given on different occasions. Commanders give them as award, membership, appreciation token, etc. Many names have been given to these coins so far. This is because they became popular from the very first use and still are in demand.
The price of each military challenge coin may not be more than just a few dollars but people who receive them feel great association with them that they feel unable to explain.

There are many stories and claims of the first usage of military challenge coins. However, the most authentic claim is First World War when US Air Force gave these coins to its pilots to show their membership with the air force. In the expert point of view, this is the true first ever evidence of military challenge coins. Each pilot wore the challenge coin all the time. They used to wear them on their collars of the uniform. The soldiers used to carry the coins even if they were on special missions. These coins gave them a sense of motivation that they felt towards their country. They highlighted the patriotism in the hearts of the soldiers and they worked with full dedication, no matter they were miles away from their houses and the people of their families which they loved the most.

Later Military Challenge Coins were used outside the military too. There were many private organizations which issued challenge coins for different events. Like, churches and charities used them to show membership to a noble cause. They used to use them for fund raising. The fact is amazing that today many people have the hobby of collecting them as fashion or passions.

People already familiar with the importance of the Challenge Coins so, they became equally popular even outside the military usage. The military challenge coins have proved a great marketing tool with the passage of time. Many private (small or big), organizations use them to promote their products. There are colleges, schools, sports clubs, churches, NGOs who use them to promote their activities. The first challenge coin a cadet receives during his career is on passing out ceremony. The coin is given to increase their interest in their careers in that particular department of the military.


No one can deny the significance of this self-explanatory advertisement tool. That’s why people adopt them to convey their message or mission in fewer words. The people who design challenge coins are true artists with this particular skill. They know how to express the dim idea which roams in a client’s mind into a true reality. Today, there is no occasion left in the world which cannot be expressed with the language of Challenge Coins. People have used them to make their wedding day memorable for the lifetime because usually the life of a challenge coin is more than a man himself. 

1 comment:

  1. This is a great idea, I never thought about this! I have been collecting Challenge Coins ever since my grandpa showed me his and the meaning behind it. Thank you for sharing this with us!

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